Monumetric Vs AdSense – Best Option to Monetize Your Website?

Monumetric Vs AdSense – Best Option to Monetize Your Website?

When it comes to Monumetric vs AdSense for monetizing your website, this picture is the only thing you need to see:

Monumetric vs Adsense

These are this website's actual earnings from one year of Adsense on the left, and one month of earnings after making the switch to Monumetric on June 4th 2018.

If that's enough for you, then you can start your application for Monumetric below:

Or keep reading if you would like some more detail.

Monetizing Your Website Through Ads [AdSense vs Monumetric]

Adverts are a great way of making some extra money for blog and website owners.

There are numerous credible advertisement programs out there to choose from. Ranking top of the list is the AdSense adverts program by Google and the Monumetric advert program which is relatively a newcomer in this area.

Despite Monumetric being relatively new, however, it is rapidly gaining popularity among site owners and could soon become the number one ad program of choice.

As someone who is considering incorporating ad programs into your site, here is a detailed review on Monumetric vs Adsense.

What is AdSense?

AdSense is the most popular of all advertisement programs claiming over half the share of all websites subscribing to its services.

You can make money with AdSense by adding adverts into your content and site pages. Each time someone clicks on the ads, you make money. This ad program works under the PPC system otherwise known as Pay per Click.

The question begs however if this is the best ad program to use if you want to make real money. Read on to find out.

What is Monumetric?

Formerly known as ‘The Blogger Network’, Monumetric is fast becoming the preferred ad program among blog owners.

By simply placing ads on your site for your viewers to see, Monumetric rewards you. Note that here, there’s no need for clicks. This program works under the PPV system otherwise known as Pay per View.

Let's take a closer look at the picture from earlier:

Monumetric vs Adsense

Pay Per Click

You will see that the AdSense clicks were 386 in one year – which is why the revenue was so low.

But there is another crucial element at play here:

Website ad impressions in one YEAR with AdSense – 254,895

Website ad impressions in one MONTH with Monumetric – 527,505

So I guess that explains the boost in revenue…the site simply had a huge boost in traffic – WRONG.

Monumetric was installed on June 4th 2018.

So here are this site's Google Analytics reports on page views between May 4th 2018 – June 3rd 2018 (which is when AdSense ads were on the site):

Monumetric vs AdSense

21,219 page views with AdSense in a month.

Now let's look at Google Analytics Page Views for between June 4th 2018 and July 3rd 2018 (when Monumetric ads were on the site):

Monumetric vs AdSense

26,794 page views with Monumetric in a month.

So what does this mean?

Yes the site traffic increased slightly, but that small increase doesn't reflect such a huge increase in Ad impressions.

The one month Monumetric impressions basically doubled an entire year of AdSense impressions with virtually the same amount of traffic.

So why did switching to Monumetric drastically increase the ad impressions?

Here's the answer:

Monumetric are an ad manager. They install the ads for you and optimise the placement to maximize impressions.

AdSense you are responsible for placing the ads yourself.

So Monumetric corrected the previous subpar placement. And the ads were getting impressions thanks to expert help!

The Benefits of Pay Per Impression with Monumetric

Obviously with Monumetric, the more money you make, the more money they make. So this is why they optimize your ads to get as many impressions as possible.

Here is an infographic that compares Pay Per Click (AdSense) and Pay Per Impression (Monumetric):

Monumetric vs Adsense

Click the button below if you want to start earning revenue per ad impression:

Advantages & Disadvantages of Monumetric

In both advertisement programs, it is very easy to be approved in order to start making money. The two, however, have their own unique features that make them preferable to each audience.

Here are some advantages and disadvantages that you should know before getting onto the Monumetric bandwagon.


  • Once you have been approved, you job will be to sit back and wait for everything to play out. The Monumetrics staff will work behind the scenes to choose the best adverts and help you maximize your revenue.
  • If you have a page viewership of above 80,000 you stand to get the ad program for free.
  • Excellent customer care. You are able to access support at any time of day, all seven days of the week. You have your own agent to help solve your problems.
  • The adverts are versatile. You can have native adverts, video adverts, pre-roll adverts, and mobile adverts.
  • If you have a lot of traffic on your site, you are rewarded with more features.


  • You have to wait for 90 days to access your full payments.
  • You need to have a viewership of at least 10,000 per month in order to be approved.
  • If you have a page viewership of less than 80,000 you have to part with $99 charged to cater for the setup.
  • You have to wait a few weeks before your request to join the ad program is approved.

You have to weigh your options and see which one of the two ad programs is best for you.

If you have a site like an on online gaming website for instance. Here your visitors are more interested in playing games and very rarely will you find a visitor clicking on adverts. In such a scenario, it would be best to choose Monumetric as the visitors will see the ads without requiring to click on them for you to make money.

People who use Monumetric are reportedly doubling or even tripling the amount of revenue compared to when they were using AdSense.

It's not just me feeling the benefits. Monumetric's ad program deals directly with the companies behind their featured adverts. This is the reason why they have impressively competitive cost per impression ad networks.

Check out my Q3 2018 Monuetric Revenue Report and click the image below:

Monumetric vs AdSense

Now, let us compare the advantages that Monumetric have over Google AdSense

1. While Google AdSense only allows you to place a maximum of three advertisements on your page, you are allowed to place up to six adverts on your page with Monumetric.

2. With Monumetric the dashboard is quite easy to manoeuvre and is straightforward. For instance, you are able to see the specific adverts that give you the most revenue.

On the other hand, some may find it cumbersome to navigate through the AdSense dashboard when they want to inquire or learn more about featured adverts.

Here's an example of data you can see on the Monumetric dasboard:

Monumetric vs Adsense

Click the button below if you want to get your own Monumetric dashboard:

3. With Monumetric, you have prompt customer service agents who are available on call whenever the need arises. In fact, you get frequent emails guiding you and directing you to choose better performing and better-paying ads for your site.

With AdSense on the other hand, you are not guaranteed of 24/7 customer support and you are left to use your own judgment to determine which adverts work well.

This was why the impressions skyrocketed when making the switch to Monumetric.

4. Despite earning up to three times the amount of revenue you get from AdSense, you will get your payment on a net 60 basis. This means your first payment will be after 60 days and each one thereafter will every 30 days. This initial wait is a small price to pay considering you will be fetching much more than you did before.

Monumetric vs Adsense

If you want more detail on the data analysis of Monumetric on a site, keep reading…

Do Monumetric Ad Impression Spikes Equal More Revenue?

A case study on how ad impressions correlate with revenue generated

Monumetric vs AdSense

Since using Monumetric to monetize website traffic through ads that pay per impression, getting more traffic became a priority.

Website impressions were very much around the 30k mark, earning a daily revenue between $15-30. This was from a daily page view of between 1000-1500.

One day, this site published a particularly hot topic piece of news. The traffic boosted to around 2,500 page visits and the impressions went to 53k. Earnings were checked the next day expecting a significant increase…only to find them at $30 for that day.

Monumetric Revenue Screenshots

Here's a couple screenshots displaying this data.

The first one is a day earning $30 for regular impressions:

Monumetric vs Adsense

This second one is the day of the spike in impressions:

Monumetric vs Adsense

At first it seemed that there must have been a mistake. If Monumetric pays by impression…then why was the website earning $30 for 33K impressions as well as for 53k?

So after emailing the support manager, they analysed the data. After looking closely, this is the conclusion that was reached…

Why Spikes in Impressions Don't Equal More Revenue

Online advertisers are very much creatures of pattern. If they are accustomed to receiving X number of impressions from your website every day, and then suddenly, one day your impressions skyrocket, the advertisers' budgets are not prepared to spend more on your site. In the industry, advertisers call these “nodes.”

What is a “Node”?

Nodes are pretty much expected quantity baselines that your site is categorized in. You can get into higher volume nodes if you consistently bring higher impressions, but one-off days don’t usually result in higher correlating performance.

Sorry if this is getting too into the “industry weeds,” it is not meant to make anyone feel discouraged for future successes, but rather the opposite. The more consistently that impression spikes happen in the future, the better you can expect your ad revenue performance to be.

Let's explain this is in a much simpler way.

Ad Revenue is Like a Video Game

So Monumetric and ad revenue is like a video game with different levels. Before you jump to the next level (or node) then you have to prove you can complete the first level.

So one great performance one day isn't a new pattern…it's an anomaly. Until you can play the game really well for a consistent pattern, then you won't ascend to the next level.

Why This is a Good Thing

If your goal is to achieve completely automated and passive income, then slow, gradual consistent growth is what you should be aiming for.

That hot topic article that caused the spike in impressions, took a lot of time writing, researching and sharing…and it didn't equate to a rise in revenue.

Therefore this led to a realization that to jump up to the next revenue node, then this website would have to produce that same level of work consistently – which isn't a problem…but the success of that article was based on the hot topic of news was being reported. This cannot be guaranteed daily, so therefore it is unrealistic to rely on such a growth strategy.

And that level of researching, writing and sharing daily is not automated…nor is it passive.

So that's why the disappointment of the minimal increase in revenue was a great learning curve.

It continues to reinforce the idea that passive income is a marathon and not a race.

Consistent patterns are slowly crafted over time to ensure their longevity.

Spikes in website traffic are exactly what it says on the tin…a spike.

What goes up, must come down.

But what stays level over time and slowly rises up…will also slowly rise down…

…giving you a much longer stay in Passive Income Paradise.

So what better time to start your climb now. Click the link below to learn how to get your website set up with Monumetric:

Apply for Monumetric below:

Or if you would like to dive deeper into more examples a revenue reports with Monumetric ads, keep reading…

Monumetric Revenue Report Q3 2018

Monumetric vs Adsense

Here are Q3 2018 Monuemtric ad revenue reports for this site.

This site is by no means a high-earner in the Monumetric space – but it's useful to an audience who also won't be starting off as high earners when signing up to Monumetric.

July 2018

Monumetric vs Adsense

So as you can see, throughout July the site was averaging between $20-25 daily as the month progressed. The blue bar graph represents the net earnings and the black dot and line graph is the total page views.

But as you can see from July 4th, a high total page views doesn't always equal high earnings.

Why is this?

The thing to remember for Monumetric is – the formula isn't:

More page visits = more revenue

No. The formula is:

More ad impressions = more revenue.

And just because there are a high amount of visits on a day, that says nothing about the users interaction with the site.

A visit could have had a high bounce rate – which means they could have been on for a matter of seconds. This would not be a enough time to get a high amount of impressions on any of the ads. That's why it is so important to write quality content that visitors want to read for a long time and engage with the page by scrolling.


More ad impressions sometimes also doesn't equal more revenue as explained in the previous section on impression spikes.

However, for this report, let's compare two very good examples.

An Interesting Comparison


Monumetric vs Adsense


Monumetric vs Adsense

For closer inspection of this, let's take a look at the Google Analytics for those days:

July 4th (low revenue) Analytics

Monumetric vs Adsense


Monumetric vs Adsense

So this is where it gets confusing. The high revenue day's analytics have only a slight increase in average time on page, but also a significantly worse bounce rate.

So why did that day have more ad impressions?

This could be due to many factors:

  • Higher frequency on longer content (longer content = more opportunity for ad placement)
  • The users on the 27th were just generally more engaged with the content on that day
  • Or they just really enjoyed the sensation of scrolling up and down on their mouse.

It's all very hard to say and this report would go on forever if we tried to dive into it deeper and deeper.

As there is also another factor, which is Ad Type:

Monumetric vs Adsense

And traffic sources:

Monumetric vs Adsense

But we will go into ad types within the report of August 2018 Q3 in this article. We'll do this as it will help to have another month's data to truly compare it.

And plus, we haven't even got to how much revenue was earned for July yet!

How Much Revenue Did the Site Earn in July 2018 with Monumetric?

This is what you've been waiting for, so here you go:

Monumetric vs Adsense

Monumetric Revenue – July 2018 = $647.26

This was very good, considering it was passive income!

If you'd like to sign up for the Monumetric ad network, you can do so below:

Or you can also keep reading for the rest of Q3 2018!

Let's find out if we can top July's revenue in the next month…

August 2018

Monumetric vs Adsense

What insights can we dig up from August?

Once again, we see some of the same trends mentioned in July. So let's go a little deeper into other areas for this month…

Monumetric vs Adsense

Monumetric Ad Type Analysis

Less revenue from Ad Stack in this month.

And Demand Fusion has been replaced by Exchange bidding as an ad type. Let's see what all of this means.

Exchange Bidding

The ad system works like an antique auction. 

Ad Exchanges and third-party exchanges compete in an auction for the antique painting (website impression). But first each exchange runs its own independent auction. After this, they submit their bid into the unified auction with all the other exchanges.

Dynamic Allocation

Because of something called ‘Dynamic Allocation', the lowest of the bids for the net impressions would win the independent auction. So let's say there is a bid of $1 within the independent exchange, and a bid of $3. The $1 bid would win and be sent to the unified auction.


Here's the best way to explain it:

Bargain Hunt

There is a TV show on BBC in the UK called ‘Bargain Hunt'. In this show teams go to a market (car-boot sale in the UK) and look for antiques. They then sell these antiques at a proper antique auction.

Car-boot sale = Independent auction

Antique auction = Unified auction

At the car-boot sale, the teams negotiate with sellers to try and get the lowest price for the antique (impression). Because when they sell it at the antique auction, the aim of the game in ‘Bargain Hunt' is to get the most profit from your original purchase.

The lower the original price, the more chance of profit at the antique auction…

…Ad Networks are also hunting for a bargain.


So now we have left the car-boot sale and our antique painting is up for auction in the Unified Auction. The Ad exchange has set the floor price (starting price) at $1 and if a third party exchange bids $2, they would win the impression (antique painting).

They would win as their bid of $2 is higher than the Ad Exchange's $1 bid. But the Ad Exchange didn't miss out as that $1 bid was estimated based on profitability of actually acquiring the impression…

…the same way the antique expert would try and get a low price on the antique painting at car-boot sale based on expert analysis and prediction of how it would perform at auction.

Monumetric vs Adsense


The value of these bids is based on analysis of website and market data, and whether the relevancy of the website and its metrics yield a higher chance of converting the product they are advertising (the same way the antique expert analyzes how the painting will perform at auction).

If a website is about blenders, has good metrics and its market is made up of those who wish to buy a blender, then Ad Exchange wishing to advertise blenders would bid a higher maximum for the impression.

And if the third party ad exchange has estimated the impression would be better suited for their product, then their calculated maximum bid would win over the Ad Exchange's bid.

However, this is the method used for Google AdSense. Monumetric uses a technology called Header Bidding. This may a reason for the higher revenue with Monumetric than AdSense.

What is Network Header Bidding?

So the older auction process just described is similar to that of a waterfall, where impressions get passed down through advertisers to get the best bargain. This is no good for the owner of the antique painting (the owner of the website/impression), as each time it is passed down in the independent auction, it loses value.

Header Bidding vs Waterfall

In Header Bidding, advertisers bid at the same time as each other. This means advertisers are encouraged to bid the true value for the impression (rather than automated bargain-seeking) and us publishers get better rates due to the more competitive nature.

How to Implement Header Bidding

This process is implemented for you by Monumetric. Which makes the process of earning ad revenue so much easier. Which is another fantastic benefit of using their service. 

So how does Ad Type affect Monumetric revenue?

Despite of the differences of Header Bidding vs Waterfall, the fundamentals of Ad Type affecting your ad revenue are still the same.

The better your metrics, as well as the relevancy of your content and traffic in correlation to the intended advertised product…

…then the higher calculated maximum bids for your impressions.

And your metrics are influenced by your traffic sources…

Monumetric vs Adsense

We will do some analysis of traffic sources on the final month of the quarter.

But first thing's first…

How much did the site earn in August 2018?

Monumetric vs Adsense

Monumetric Revenue – August 2018 = $615.51

Click the button below if you have a minimum of 10K visitors a month to your site and you wish to monetize it with Monumetric:

So the site earned less than July, despite the metrics being slightly better. So possibly this is to do with the Ad Exchanges analysing the traffic quality and their relevancy to their product.

Guess it's time to put more focus on traffic sources in the final month of Q3 2018!

And of course, see if the revenue shoots back up after a minor dip in August.

September 2018

Monumetric vs Adsense

So what can be seen here is a few instances of ok revenue despite of lower page views. This means a higher frequency of ad impression per page view.

In this month we will delve deeper into how the traffic sources could be dictating the ad impressions.

Monumetric vs Adsense

Demand FusionHB are the dominant ad type here. However, Ad Stack is missing from the chart for the first time this quarter. So we will find out if that is a factor in a rise or drop in revenue at the end of September's section.

Demand FusionHB

It could be that this advertiser promotes products that are relevant to the website's niche and audience. This is why they always seem to be the majority.

So a higher frequency of visits to certain categories of content within the blog may affect which Advertisers more frequently bid for the impressions.

Ad Stack

Therefore, the disappearance of Ad Stack, could be due to a lower frequency of visits to a certain article category over the month.

So some future analysis that can be done is to see if Ad Stack reappears in the next quarterly report and then begin to dissect what kind of content is favourable to which advertiser.

This could be a very good method of planning content to optimize revenue.

But for now let's take a look at traffic sources…

Monumetric vs Adsense

Traffic Sources Overview


This is someone literally typing the URL to the website in the search bar of their browser. This is good traffic as it indicates the traffic is somewhat of a follower or a fan of the website.

Organic Search

This is someone finding your specific page or post in the search engine rankings. This is an indicator of good SEO if you have a higher frequency of this traffic.


This is social media traffic, for instance, sharing your post on Facebook and someone clicking it.


This is if someone finds a link to your website on another website and clicks it, or if they click-through a link to another page of your site linked within your site.

Analysis of DigiNo's Traffic Sources

Throughout these three months, these results have been very much the same. The traffic source is always dominated heavily by organic search. This is due to my main promotional strategy being that of targeting low-hanging fruit keywords using Long Tail Pro.

This is a good way of attracting a mass of new visitors, but it also isn't a guarantee of ad impressions due to the chance of a high bounce rate, when your article isn't specifically what the visitor is looking for.

Direct Traffic vs Organic Traffic

Direct traffic is the most valuable when it comes to ad impressions as it indicates your site is a trusted source of information. If someone has purposefully visited your site to seek an answer then there is a higher chance of them reading and interacting with your site for a longer time.

This of course would equal more ad impressions.

But this isn't to say that someone stumbling upon your site through Google wouldn't interact with your articles just as much, but there is a higher likelihood through the direct traffic source.

Building up the direct traffic just comes with time as your audience grows to trust your website as a resource.

The direct traffic for this site was higher in August 2018, which could be a reason for the higher amount of impressions for that month.

Social Traffic

Facebook sharing generally fluctuates for this site, but links to the website are regularly embedded in the YouTube channel descriptions. This is good because these links always sit there within your videos and don't get lost in a sea of posts never to be found again, like with Twitter.

Referral Traffic

This source can also stem from sharing your posts to your email list using something like ConvertKit.

Performance in September 2018

This month saw the highest amount of page views and highest amount of impressions…but lowest amount of revenue.

We saw in the Ad Type pie chart that this was the first month Ad Stack was missing from the results…so this could be a factor as mentioned previously. However, the analytics from Q4 October 2018 would be needed to truly investigate that further.

So for now, let's see the earnings!

Monumetric Revenue Report Q3 2018

Monumetric Revenue – September 2018 = $599.48

The lowest revenue of Q3. There has been a slow decline from July to September in this quarter, despite of the increase in impressions. So this is something that will have to be figured out. That is the benefit of doing these reports as it helps to really get to grips and understand the data of a website and how your work to optimize can be improved.


It's time for the Ad Revenue Calculator:

Total Q3 Page views = 110,378

Total Q3 Ad Impressions = 2,289,837


Total Monumetric Revenue – Q3 2018 =


If you'd like to sign up for the Monumetric ad network, you can do so below:

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