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Starting a Skool community can be an exciting but challenging process. The key to rapid growth is leveraging your existing network, engaging with the right people, and being proactive in outreach. If you’re wondering how to get your first members, here are four proven strategies to help you build momentum quickly.
1. Reach Out to Everyone You Know
One of the fastest ways to get initial members is by reaching out to people who already know and trust you. This includes:
- Instagram followers
- TikTok connections
- LinkedIn contacts
- YouTube subscribers
- Twitter followers
- Phone contacts
Send a quick message letting them know about your new community. Keep it simple and invite them to check it out. Many of them will be interested, and even if they don’t join immediately, they might refer others who are a perfect fit.
2. Use Instagram for Targeted Outreach
If you have an Instagram account, use it strategically to find potential members. Here’s how:
- Find accounts related to your Skool topic and engage with their posts by leaving thoughtful comments.
- Identify people who comment and like those posts—they are already interested in your niche.
- Send them a direct message inviting them to your community.
Cold outreach works particularly well for free communities. Many successful Skool owners have used this method to grow to hundreds of members in just a few months.

3. Leverage Other Communities
Skool is a community-driven platform, and one of the best ways to grow is by collaborating with others. Join existing communities in your niche and actively contribute by:
- Posting valuable insights and engaging in discussions.
- Connecting with other community owners and hosting collaborative calls.
- Offering value first instead of just promoting your own group.
Many other community owners are in the same position, looking for ways to grow. By networking and supporting each other, you can tap into their audiences and attract more members to your own Skool. See some Skool Community examples here, like AI Automations by Jack.
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4. Use Loom for Personalized Outreach
Personalized video messages can be a game-changer when it comes to building connections. A great tool for this is Loom, which allows you to record videos while sharing your screen and showing your face.
Here’s how you can use Loom to grow your Skool community:
- Create short introduction videos explaining your community’s value.
- Send personalized video invitations to potential members.
- Use video responses to engage with new members and make them feel welcome.
People appreciate the effort of a personalized video, and it significantly increases the chances of them joining and engaging in your community.
Final Thoughts
Getting your first Skool members is all about leveraging your network, engaging with the right audience, and offering value. By reaching out to people you already know, targeting niche communities on Instagram, collaborating with others, and using personalized video outreach, you can quickly grow an engaged community.
Start applying these strategies today, and watch your Skool membership grow!
