ConvertKit vs MailChimp (The Best Choice for Email Marketing?)

ConvertKit vs MailChimp (The Best Choice for Email Marketing?)

MailChimp and ConvertKit are two applications that can be used to perform automated email marketing.

Their goal is to perform various pre-programmed marketing and sales procedures so that you don’t need to be involved yourself. 

How do they fare against one another? Which would win in the battle of ConvertKit vs MailChimp?

This video is made with the video presentation software – ContentSamurai.

Differences in Targeted Users

MailChimp is a list-centric provider that is designed to handle a customer list as a whole. It seems to include more features for measuring statistics on the sale of items and associating those statistics with each customer. 

ConvertKit is a more subscriber-centric application and has more features devoted to blogging and content creation.

Differences in General Output

ConvertKit is a simple product that makes simple text-based emails. The people behind ConvertKit believe that simple text type emails are accepted more readily than fancy SMS types. They feel that customers trust this format more which gives your message more credibility. 

ConvertKit is great for bloggers. Their website states that they have a mission to assist bloggers that wish to turn their blogging passion into a sustainable source of income.

Free Trial of ConvertKit

MailChimp has fancy drag-and-drop templates and other tools for fashioning elegant and great looking professional email messages. 

The folks at MailChimp believe in putting ones’ best foot forward so good looking emails help make your business look legitimate. 

MailChimp is better for businesses that sell goods online. 

Differences in Features

MailChimp can store more e-commerce-centric data than ConvertKit can, such as the item purchased, the price paid, what coupon they used, a transaction ID, the total number of purchases, and the total revenue.

ConvertKit uses tags as a way to track purchases. MailChimp does not have tags. BUT, the feature called groups is similar and can be configured to achieve the same thing. 

There is a common complaint about MailChimp. If a subscriber is on more than one of your mail lists, you will have to pay the fees for that customer multiple times — once for each list. Some users say that you can work around this by using one list for everything, using groups to separate different account types. 

MailChimp can track the return on investment of each mailing campaign. How many sales, total revenue, and conversion rate.  It also has a great plugin called Mandrill which can validate email addresses, making it more likely to reach someone. ConvertKit has nothing like this. 

MailChimp has a reputation for poor automation features, which may have started years ago when there were problems. Some users and reviewers say that these issues are now gone. 

Both MailChimp and ConvertKit come with the ability to perform many automated procedures. 

Some of the procedures possible are:

– They will send different messages to subscribers based upon what they have done recently. For example, if a customer has purchased an item featured in a sales campaign, they won’t be sent any more promotional material on that item. 

– Custom navigation nuances such as preventing the frustration of screens disappearing when your customers don’t want them to. 

– Training materials can be sent out automatically to customers that have purchased complex items from you. 

– If a customers’ behavior fits certain patterns, affiliated product pitches are sent out. 

– Collect feedback from customers on the products that they purchased.

– Detect situations, such as a customer reaching checkout but not completing it. 

– Control the total number of emails that customers receive, to avoid overwhelming active customers. 

The Automation Editor – ConvertKit vs MailChimp

One great feature of ConvertKit application is the editor for the automation procedures. The editor contains everything for setting up procedures, unlike other programs where you need to do various parts of the process in different modules.Compared to the editors in other email automation application, it is far better. 

The editor in MailChimp is much less powerful and requires multiple openings and closings of various windows to complete an automation script. 

Content Upgrades

Many detractors report that MailChimp cannot receive content upgrades or updates to subscribers that are already on your list. However, a plug-in for this is available. 

Content updates with ConvertKit are much simpler and more straightforward. 

Affiliate programs

ConvertKit has an outstanding affiliate program. They payout a 30% commission for every referral worth $99 or more, and they pay this commission every month, which is incredible. 

There are many bloggers that make thousands of dollars in recurring revenue each month from this program. 

The ConvertKit affiliate program is easy to join. ConvertKit provides clear instructions regarding how to set yourself up to start making referrals:

(1) Click on “Join the Affiliate Program” link on their website (

(2) The site will generate your password and send it to you along with some share links that you can use immediately to start fishing for referrals. 

(3) The email sent to you will give a link to your dashboard where you can see all of the current stats regarding your account. 

The site also gives several of the best ideas for landing referrals:

(1) Write an article comparing ConvertKit against another similar application. Give your referral links in the body of the article and publish them on your blog. If you do a good job of convincing people to use or switch to ConvertKit, they will likely click your link to get started, and you will get a commission.

(2) Add content about ConvertKit, and your affiliate link, on any pages or posts you have about making money by starting a blog or growing an email list. 

(3) Share how you use ConvertKit’s impressive automation editor to improve your email marketing. Include your affiliate links. 

(4) Partner with ConvertKit for a webinar that you promote to your list. They will teach one hour of free content on email marketing. 

(5) Add your affiliate links to your resources page or any other page oriented toward email marketing tools. 

In stark contrast, MailChimp's affiliate program is awful. You get $30 once for every person you refer to their service, and they get $30 too. There are no recurring earnings. 

Conclusion on ConvertKit vs MailChimp

If you have an internet store and would like to use email marketing to sell your products, then MailChimp would be the best for you. 

However, if you have a blog or any other internet-based content providing mechanism, ConvertKit will be a much better fit. Equally (perhaps more) important is their affiliate program. 

Grab a free trial of ConvertKit below:

Try ConvertKit

Armed with these powerful marketing and referral tools, you can finally turn all those hours into an impressive income!


For more tools to build online income, check out my resource list below:

ConvertKit vs MailChimp


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